The India International Film Festival of Boston (IIFFB) is strategically positioned to attract and engage the growing Indian American and South Asian community in Metro Boston. With a significant population of Indian origin students and professionals in the area, the festival recognizes the economic impact and cultural influence of this demographic.

The Indian student population in Metro Boston, with over 35,000 students directly from India, contributes over $330 million annually to the local economy. This highlights the importance of recognizing and catering to the interests and preferences of this group. Given the boom in industries such as life sciences, healthcare, biotech-pharma, and finance, the Indian American and South Asian community plays a pivotal role in driving the Massachusetts economy.

IIFFB aims to bridge cultural gaps and connect with the urban Indian population by showcasing stories of social justice and cultural identity through film. By addressing relevant and thought-provoking topics, the festival aims to attract and engage this demographic, fostering a sense of community and shared experiences.

Furthermore, Indian Americans represent an overlooked consumer group with substantial buying power. Their buying power has been steadily increasing, projected to reach $1.1 trillion by 2020. Indian Americans, being the most affluent Asians in America, have the highest household income of any group, with an average annual household income exceeding $100,000. This demographic actively seeks the latest gadgets, designer apparel, and cultural experiences.

Indian tourism to the United States is also on the rise, with Indians spending significant amounts on investments, travel, and shopping. In Massachusetts, Indian tourists show a keen interest in historical outings and cultural events, demonstrating a desire to explore and engage with local experiences.

By recognizing the economic influence, cultural interests, and consumer power of the Indian American and South Asian community, IIFFB aims to create a film festival experience that resonates with this demographic.

Through its diverse programming and cultural offerings, the festival not only enriches the local cultural landscape but also provides an avenue for businesses and organizations to connect with this vibrant and influential community.

• 76% of Indian Americans households own tablets.
• 95% of Indian American TV households own smartphones.
• 93% of Indian American households have internet access.
• Indian Americans spend nearly twice as much time on multimedia devices.
• 55% of Indian Americans own their own home.
• Asian Americans have the largest households of any group with 5 or more.
• 58% of Indian Americans are U.S Citizens.
• 95% of Indian Americans are proficient in English.
• 71% of all Indian American are married.
• Indian Americans dine out 30% more at upscale restaurants.
• Indian Americans visit coffee shops 56% more than other demographics.
• Indians comprise the 2nd largest Asian population in America with nearly 4 million (2016)